Help mid-level professionals negotiate $30k+ salary increases and land senior roles.
Corporate professionals looking to transition into leadership, switch industries, or navigate layoffs pay top dollar for personalized resume revamps, interview simulation, LinkedIn optimization, and aggressive salary negotiation coaching.
With tech reorganizations and shifting corporate hierarchies, professionals are anxious about career mobility and willing to invest $2,000–$5,000 for guaranteed salary negotiation guidance.
"Karen packages a 6-week "Director-to-VP Acceleration" coaching program at $3,500. She takes on 8-10 clients at any time completely via Zoom."
Exact out-of-pocket expenses needed to launch cleanly.
Don't just read — execute. Each step below tells you exactly what to click, what to create, and what done looks like. Check boxes to save progress, open tools in one click, and use this site's calculator + related guides to validate each phase before spending money.
Build a structured 6-week career transition curriculum and client intake portal.
Structure 4 core modules: Week 1: Executive Brand & Resume Teardown, Week 2: Hidden Job Market & LinkedIn Authority, Weeks 3-4: Behavioral Interview Mastery (STAR framework), Weeks 5-6: High-Stakes Salary Negotiation Scripts.
Create an interactive diagnostic assessment that helps candidates calculate how much they are currently underpaid compared to market benchmarks.
Price your coaching against the expected salary increase. If you help a client negotiate an extra $30,000 in base pay, a $3,000 coaching investment is a 10x instant ROI.
Selling single 1-hour coaching calls for $150 instead of comprehensive 6-week transformation packages for $2,500+.
Close first 2 coaching clients at $2,000 each ($4,000 revenue).
Share specific case studies: "How an Engineering Manager negotiated a $42,000 equity increase without burning bridges." Add a call-to-action: "DM me 'AUDIT' for a free 15-minute resume tear-down."
Deliver genuine value diagnosing their resume bottlenecks, then offer your 6-week program with a 2-part installment payment plan ($1,000 today + $1,000 in 30 days).
Never pitch immediately on discovery calls. Spend the first 10 minutes asking deep diagnostic questions about their career frustrations before showing how your framework solves it.
Giving generic resume advice instead of teaching how to navigate applicant tracking systems (ATS) and internal recruiter referrals.
Transition to hybrid 1-on-1 + weekly group Q&A cohorts, scaling capacity to 12 active clients ($24k+/mo).
Whenever a client lands a new role, record a 10-minute celebration interview: "How David Landed a VP of Product Role with a $65k Salary Jump in 45 Days." Post to LinkedIn.
Collect client testimonials immediately upon offer letter signing when emotional excitement is at its highest.
Taking on uncommitted candidates who refuse to do the weekly homework.
Sign corporate outplacement contracts and launch high-ticket mastermind.
Reach out to HR directors conducting layoffs: Offer sponsored 4-week career transition coaching for departing employees paid directly by the company.
Partner with university alumni associations to host free webinars on "Navigating the 2026 Executive Job Market" to capture dozens of senior alumni leads.
Failing to maintain an email newsletter for past clients who will switch jobs again in 2–3 years.
Test your unit economics. Adjust pricing, client volume, and operating expenses to project your monthly net margins and break-even timeline before investing a single dollar.
At this pricing model, you reach break-even with just 1 sale in your first month. With low direct fulfillment costs, this business enjoys strong leverage to scale into a six-figure annual run rate.