GUIDE · 6 min read · March 2026
Pricing for Profit: Margins That Survive
Why we report net margins, and how to price retainers vs one-time projects.
Net, not gross
A $5k project with $3k fulfillment cost is a 40% margin, not $5k revenue. We report net so you can compare honestly.
Retainer > project
Setup + monthly retainer (e.g. $1,500 + $750/mo) smooths cash flow. Aim for 70%+ recurring by month 4.
Raise on proof
Raise prices every 3 closed deals until close rate drops below 30%.